Canada is a developed nation with a thriving economy and has many small, medium and large-scale industries. Businesses need skilled graduates in the field of marketing to help grow their revenue and impact. Students who graduate from renowned universities with the right kind of degrees in the subject tend to get high-paying within the country and can also go to other global locations.
Master of Marketing degree in Canada is mainly offered as a two-year program with major segregations. Students can go for a Marketing MBA, a specialised professional course, or they can take up MSc in Marketing, a research-based degree. After graduation, students can take up marketing manager, market research analyst, sales manager, brand manager, and advertising and promotions manager positions.
A Master's in Marketing is a postgraduate degree designed to provide students with a comprehensive understanding of marketing theories, strategies, and practices. It will equip students with advanced knowledge and skills to succeed in the dynamic and competitive field of marketing and the program typically involves an in-depth study of various marketing concepts, consumer behavior, market research, digital marketing, branding, and strategic marketing management.
Common MSc Marketing modules typically include:
There are several scholarships available for master's level education in the field of marketing in Canada. Various institutions, organizations, and government bodies offer these scholarships to support students pursuing marketing studies. Here are some of the well-known scholarships that can be considered:
After earning a Master's in Marketing, graduates can pursue various career opportunities in various industries. Here are some potential job roles that are commonly available after graduation:
On average, in Canada, entry-level marketing positions for MSc in Marketing graduates might offer salaries ranging from approximately CAD $40,000 to $60,000 per year. With a few years of experience, this can increase to around CAD $60,000 to $80,000 per year. Mid-level marketing professionals with several years of experience might earn salaries in the range of CAD $80,000 to $100,000 or more annually. Senior-level positions such as marketing managers, directors, or specialized roles could potentially earn over CAD $100,000 per year, often depending on the size and industry of the company.
To learn more about the best marketing degrees in Canada, find details on the top ranking Marketing universities in the QS World University Rankings by Subject 2023 below:
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