Master's in Marketing in Canada

Gain an in-depth knowledge of the latest marketing trends and techniques

Canada is a developed nation with a thriving economy and has many small, medium and large-scale industries. Businesses need skilled graduates in the field of marketing to help grow their revenue and impact. Students who graduate from renowned universities with the right kind of degrees in the subject tend to get high-paying within the country and can also go to other global locations.

The Master of Marketing degree in Canada is mainly offered as a two-year program with major segregations. Students can choose a Marketing MBA, a specialized professional course, or an MSc in Marketing, a research-based degree. After graduation, students can pursue positions as marketing managers, market research analysts, sales managers, brand managers, and advertising and promotions managers. 

Master's in Marketing Curriculum

A Master's in Marketing is a postgraduate degree designed to provide students with a comprehensive understanding of marketing theories, strategies, and practices. It will equip students with advanced knowledge and skills to succeed in the dynamic and competitive marketing field. The program typically involves an in-depth study of various marketing concepts, consumer behaviour, market research, digital marketing, branding, and strategic marketing management.

• International fees: International tuition for international students pursuing a Master's in Marketing program in Canada can be approximately  $15,000 to $50,000 annually. 
• Entry requirements: Applicants must hold a four-year undergraduate degree with a minimum B+ and GMAT or GRE score. English Language proficiency is also needed. 

MSc Marketing Modules 

Common MSc Marketing modules typically include:

• Marketing Management: This module covers the fundamentals of marketing management, including market analysis, consumer behaviour, product development, pricing strategies, distribution channels, and marketing communications.
• Strategic Marketing: Here, the focus is on strategic planning and decision-making in marketing.
• Brand Management: This module explores the theory and practice of brand management, including brand positioning, brand equity, brand identity, brand communication, and brand extensions.
• Consumer Behavior: This module delves into the psychological and sociological factors influencing consumer behavior. 
• Digital Marketing: With digital channels becoming increasingly important, this module examines digital marketing strategies and tactics, including social media marketing, search engine optimization (SEO), online advertising, content marketing, and web analytics.
• Marketing Research: This module focuses on research methods and techniques used in marketing research. 
• International Marketing: This module explores the challenges and opportunities of marketing in the global marketplace. 
• Marketing Analytics: This module introduces students to data analysis and marketing analytics in decision-making.
• Sales and Retail Management: This module focuses on sales management strategies, sales force management, retail marketing, and the management of distribution channels.
• Integrated Marketing Communications: This module examines the various elements of integrated marketing communications, including advertising, public relations, sales promotion, direct marketing, and digital marketing communications.

Scholarships

There are several scholarships available for master's level education in the field of marketing in Canada. Various institutions, organizations, and government bodies offer these scholarships to support students pursuing marketing studies. Here are some of the well-known scholarships that can be considered:

• Ontario Graduate Scholarship (OGS): The Ontario Graduate Scholarship program provides merit-based scholarships to students pursuing graduate studies in Ontario.
• Social Sciences and Humanities Research Council (SSHRC) Graduate Scholarships: The SSHRC offers scholarships to students pursuing research-based master's programs in social sciences and humanities, including marketing. 
• Canada Graduate Scholarships-Master's Program (CGS-M): The CGS-M program is a competitive scholarship program funded by the Canadian government. 
• University-Specific Scholarships: Many universities in Canada offer scholarships and funding opportunities for marketing master's students. 
• Industry-Specific Scholarships: Some industry organizations and associations may offer scholarships to students pursuing marketing studies. 

Jobs and Careers

After earning a Master's in Marketing, graduates can pursue career opportunities in various industries. Here are some potential job roles that are commonly available after graduation:

• Marketing Manager
• Brand Manager
• Market Research Analyst
• Digital Marketing Specialist
• Advertising Manager
• Product Manager
• Sales Manager
• Market Analyst
• Public Relations Manager
• Consulting Roles

Salary

On average, in Canada, entry-level marketing positions for MSc in Marketing graduates might offer salaries ranging from approximately CAD 40,000 to $60,000 per year. With a few years of experience, this can increase to around CAD 60,000 to $80,000 per year. Mid-level marketing professionals with several years of experience might earn salaries from CAD 80,000 to $100,000 annually.

Senior-level positions such as marketing managers, directors, or specialized roles could earn over CAD 100,000 per year, often depending on the size and industry of the company.

Where can I study MSc Marketing in Canada? 

To learn more about the best marketing universities in Canada, find details on the top ranking Marketing programs in the QS World University Rankings by Subject 2024 below:

1. McGill University
2. University of British Columbia
3. University of Toronto

Study MSc Marketing in Canada

Do you want to study marketing in Canada? Arrange a free consultation with SI-Canada today to start your application.