MSc Marketing Degree


Master's in Marketing in Canada

Gain an in-depth knowledge of the latest marketing trends and techniques

Canada is a developed nation with a thriving economy and has many small, medium and large-scale industries. Businesses need skilled graduates in the field of marketing to help grow their revenue and impact. Students who graduate from renowned universities with the right kind of degrees in the subject tend to get high-paying within the country and can also go to other global locations.

The Master of Marketing degree in Canada is mainly offered as a two-year program with major segregations. Students can choose a Marketing MBA, a specialized professional course, or an MSc in Marketing, a research-based degree. After graduation, students can pursue positions as marketing managers, market research analysts, sales managers, brand managers, and advertising and promotions managers. 

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Master's in Marketing Curriculum

A Master's in Marketing is a postgraduate degree designed to provide students with a comprehensive understanding of marketing theories, strategies, and practices. It will equip students with advanced knowledge and skills to succeed in the dynamic and competitive marketing field. The program typically involves an in-depth study of various marketing concepts, consumer behaviour, market research, digital marketing, branding, and strategic marketing management.

MSc Marketing Modules 

Common MSc Marketing modules typically include:


There are several scholarships available for master's level education in the field of marketing in Canada. Various institutions, organizations, and government bodies offer these scholarships to support students pursuing marketing studies. Here are some of the well-known scholarships that can be considered:

Jobs and Careers

After earning a Master's in Marketing, graduates can pursue career opportunities in various industries. Here are some potential job roles that are commonly available after graduation:


On average, in Canada, entry-level marketing positions for MSc in Marketing graduates might offer salaries ranging from approximately CAD 40,000 to $60,000 per year. With a few years of experience, this can increase to around CAD 60,000 to $80,000 per year. Mid-level marketing professionals with several years of experience might earn salaries from CAD 80,000 to $100,000 annually.

Senior-level positions such as marketing managers, directors, or specialized roles could earn over CAD 100,000 per year, often depending on the size and industry of the company.

Where can I study MSc Marketing in Canada? 

To learn more about the best marketing universities in Canada, find details on the top ranking Marketing programs in the QS World University Rankings by Subject 2024 below:

  1. McGill University
  2. University of British Columbia
  3. University of Toronto

Study MSc Marketing in Canada

Do you want to study marketing in Canada? Arrange a free consultation with SI-Canada today to start your application.

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Increase your chances of success when applying

SI-Canada specializes in selecting the right Canadian university or college for international students by reviewing your academic background, discussing your career goals and helping you apply. Our application services can help you achieve your dream of studying in Canada.

Study in Canada Blog

"Everything was explained well to me by Vidushi. There was a 100% transparency in everything and Vidushi was highly responsive throughout the process making it smooth and hassle free for me. Rahul from the Visa team also was really patient in the entire process and made sure I understood and get things done timely."

Amanpreet KaurInternational Business Management (May 2024 intake)

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