Marketing in Canada

Marketing Courses in Canada

Studying a marketing degree in Canada

Studying marketing at a Canadian university will open up opportunities to build contacts and gain transferable skills to be used across different business sectors. Marketing degrees in Canada focus on planning, pricing, analysing trends, advertising and promotion.

Modules covered will include e-business management, digital marketing, strategic brand management and understanding consumers. Many marketing courses universities in Canada offer work placements for students to gain experience in marketing, and many degrees can also be studied as joint honours alongside another subject you are interested in.

Marketing education is a dynamic academic journey that prepares students for the ever-evolving world of business and consumer engagement. Many Canadian institutions offer a wide range of marketing programs, spanning undergraduate and graduate levels, each designed to equip students with the skills and knowledge needed to excel in this evolving field.

International students who study in Canada also get to explore case studies, work on real-life marketing projects, and have the opportunity to collaborate with industry partners, making their learning experience highly rewarding for a prosperous career in the field. The curriculum for most courses reflects the evolving nature of marketing, with a strong focus on digital marketing, social media, and data analytics.

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Types of Marketing Degrees

Bachelor's in Marketing

Bachelor's programs in marketing usually offer a comprehensive learning experience to students. These courses provide a strong foundation for future marketers in the core marketing principles and practical skills, making them well-prepared for careers in marketing, advertising, market research, and related fields. 

The curriculum covers several marketing topics, including marketing strategy, consumer behavior, market research, advertising, digital marketing, and brand management. Students also get the flexibility to choose elective courses that align with their interests, such as social media marketing, e-commerce, or international marketing. They gain practical experience through internships and capstone projects, which are provided by universities and colleges so that they learn from real-world scenarios. 

Master's in Marketing

A master's degree in marketing provides students with an advanced and comprehensive learning experience. These courses enable students to gain a deeper understanding of marketing principles and the practical skills needed for successful careers. 

The curriculum of a master's in marketing usually covers a wide spectrum of marketing topics, ensuring that students are well-versed in areas such as marketing strategy, consumer behavior analysis, market research methodologies, advertising techniques, digital marketing strategies, and brand management. 

At most Canadian universities, experiential learning is a key component of graduate degrees. Students who take these courses are presented with numerous opportunities to gain real-world working experience through co-op programs and internships that enable them to tackle actual marketing challenges and refine their problem-solving skills while learning from authentic industry connections.

PhD in Marketing

A PhD in marketing represents the highest level of academic achievement in the field, offering an unparalleled opportunity to gain extensive skills and expand the knowledge base of the subject. Doctoral candidates in marketing explore several topics, from understanding consumer psychology to dissecting market trends and from honing marketing strategies to pioneering new marketing concepts.

Marketing Scholarships

Scholarships for marketing programs in Canada help ease the overall financial burden of pursuing higher education. While specific scholarships may vary by institution and program, here are some common types of scholarships and funding opportunities that students pursuing marketing programs in Canada can explore:

Jobs and Careers after Marketing Degrees

Studying the best marketing courses in Canada opens up a wide array of career opportunities across various industries for students. Marketing professionals are currently in great demand to drive brand success, engage customers, and boost revenue.

Depending on your interests, specialization, and level of education, you can explore other career opportunities in marketing, as the field is continually evolving in the digital age.


Salaries for marketing professionals in Canada usually vary based on different factors such as experience, location, industry, and the specific job role. On average, entry-level positions like marketing coordinators may start with an annual salary of around CAD 48,000 to 50,000, while mid-level roles such as marketing managers or digital marketing specialists can earn around CAD 68,000 on average. Senior marketing professionals with substantial experience, such as marketing directors or brand managers, can command higher salaries exceeding CAD 90,000 annually. Salaries also tend to be higher in major cities like Toronto, Vancouver, and Montreal, reflecting the cost of living in those areas. 

Top Universities for Marketing in Canada

If you want to explore the most popular courses in the field, check out the best marketing universities in Canada as per latest QS World University Rankings 2023 below:

  1. University of Toronto
  2. University of British Columbia
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Marketing Degree FAQ

What are marketing course fees in Canada?

The tuition fees for marketing courses in Canada usually vary depending on the level of education, specific program, university, and location. But, generally, international students can expect to study these courses by paying fees ranging from CAD 6,000 to 40,000. 

Which are popular marketing courses in Canada?

Some of Canada's most popular marketing courses include BCom in Marketing, BBA in Marketing and Consumer Culture, BBA in Marketing, and Baccalaureate by Accumulation in Marketing, among others. 

How many years does it take to study marketing in Canada?

The time taken to study marketing in Canada can vary according to the specific program and level of education, but generally, these courses can be done in 2-6 years at undergraduate and postgraduate levels. 

Is marketing a promising career in Canada?

Marketing in today's times can be considered to be a promising career in Canada, as there is a growing demand for skilled marketing professionals who can navigate the digital landscape and reach diverse consumer markets. The country has a robust business environment, and a need for effective communication makes marketing a viable and evolving career option.

Increase your chances of success when applying

SI-Canada specialises in selecting the right Canadian university for international students by reviewing your academic background, discussing your career goals and helping you apply. Our application services can help you achieve your dream of studying in Canada.

Study in Canada Blog

"SI-Canada helped me successfully apply to study business in Canada and I cannot thank them enough for their support. They assisted me with each step, ensuring I was aware of all my options in terms of program and university selection, making the process totally stress free."

Priyanka Jain Business and Management

Priyanka Jain

Leading Universities in Canada